"Breaking Bad" is an AMC series that is based in Albuquerque, but the meth lab saga was not always welcome here. The controversial topics of the show were thought to be putting a bad image on the city. However, visitors started to increase to these famous places that were shown on series. This led to a perfect time to capitalize on the tourism in the city. Tours and events centered around "Breaking Bad" put Albuquerque in a positive light, and it is starting to increase tourism profits in the city.
AMC's meth-lab saga Breaking Bad- an Albuquerque-based series the Washington Post's Hank Stuever says
"comes from such a dark hole of the American cultural psyche that you
sometimes have to wonder how it ever made it on TV" - is now fodder for
the city's tourism bureau.
"When Breaking Bad began airing five seasons ago, we were less than thrilled by the subject matter, which is based on a fictional character and story," says Dale Lockett, head of the Albuquerque Convention & Visitors Bureau.
But given its popularity, "people are traveling to our city to see the locations featured in the show and then spending time at our attractions, restaurants and hotels," he adds.
"This unexpected new visitor market is definitely a pleasant surprise, and we will soon be marketing it more aggressively" - including a self-guided tour that links Breaking Bad filming locations (an Octopus Car Wash, among them) with nearby museums and other, more conventional draws.
One local tour operator, the ABQ Trolley Co., added a three-hour, $60 per person Breaking Bad tour timed to this month's season premiere - and promptly sold out all seven scheduled departures.
Of course, Albuquerque isn't the only destination to make tourist lemonade out of film location lemons.
For more information see the USATODAY.
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